our framework
Neurologic Growth Framework
Step 1 — Neuro-Audience Mapping
Step 2 — Cognitive Messaging
Step 3 — Behavioral Content Strategy
Step 4 — Persuasion Design
Step 5 — Conversion Optimisation
Sustainable Growth System
A growth playbook for mission-driven brands that balances impact and ROI.
Clarify your values and your mission.
Explain your impact clearly and show how your work benefits the customer.
Find the right audience and focus on the channels where your ideal conscious buyers are.
Create ethical funnels and design processes that are transparent and respect privacy.
Grow sustainably and run campaigns that can be repeated and tested easily.
Measure both business results and positive impact.
The Sustainable Growth Syste helps values-led companies scale without diluting their mission. We start with a values audit to ensure every message and channel aligns with your ethics.
Campaigns are designed to reach conscious buyers with clarity and transparency, while measurement ties growth back to both revenue and real-world impact.
This system prevents the “growth vs. values” tradeoff, it means you get predictable leads and clear proof of positive outcomes.
AI Performance Automation
AI-driven follow-up and lead qualification that converts more contacts into customers without extra ad spend.
Capture leads cleanly and accurately.
Score leads and rank them based on what they do and their situation.
Automate personalised responses via chat or email.
Send personalised follow-ups and share content based on their score and interests.
Re-engage inactive leads automatically.
Hand over hottest leads to sales team and give the team all the info they need to follow up.
AI Performance Automation stops revenue leakage by making follow-up immediate, relevant and measurable. We instrument forms and behaviours, score leads predictively, and run automated qualification so promising prospects never cool down.
Success models
Success Model A — Meta Ads Conversion Uplift Model
30–70% conversion uplift with neuromarketing-led Meta ads.
Scenario:
Approach (what we did):
Redesigned ads to show helpfulness and social proof.
Created landing pages tailored to different emotional triggers.
Automated instant follow-up using AI.
Tested different ad designs and call-to-action buttons to see which works best.
Illustrative Results:
Conversion improved, leads were more engaged, and campaigns became more effective.
Demonstrates how combining aligned messaging, landing pages, and automation drives growth.
We restructured ad messaging to match the brain’s buying path and paired it with landing pages designed for emotional resonance. Coupled with instant AI follow-up, the campaign doubled conversion rate and cut CPA significantly, demonstrating how aligned messaging + automation drives measurable growth.
Success Model B — AI Revenue Recovery Model
Scenario:
High lead volume but low conversion from enquiries and follow-up was inconsistent.
Approach (what we did):
Categorised leads based on behaviour.
Score leads to see who’s most likely to buy so we know who to contact first.
Send automatic, personalised messages through email, SMS, or chat within minutes.
Hand over the hottest leads to our sales team with all the info they need to follow up effectively.
Results:
Previously inactive leads were re-engaged.
Follow-up became faster and more personalised.
Behaviour-driven automation plus neuromarketing helps recover leads that would otherwise be lost.
By scoring leads in real time and responding instantly with tailored content, our AI Revenue Recovery Model converts interest before it vanishes. The result: a significant chunk of cold leads returned to the funnel and converted, shortening sales cycles and increasing predictable revenue.
Behind-the-Scenes Process
Our 4-step Ishwave Growth Process.
Diagnose → Design → Execute → Optimise.
We audit, craft psychology-led strategies, deploy multi-channel campaigns, and continually improve performance using data and AI.
Diagnose (Week 0–1)
Audit: audience, website, funnel, analytics.
Deliverable: Opportunity brief + 3 quick wins.
Post idea: 60s video: “What we look for in a 5-minute audit” — show 3 red flags.
Design (Week 1–2)
Build: neuromarketing messaging, funnel map, automation flows.
Deliverable: Strategy deck + conversion wireframe + content plan.
Post idea: Screenshot of a wireframe (blur client name) + 2 lines explaining the key trigger.
Execute (Week 3–6)
Launch: ads, landing pages, SEO fixes, automation sequences.
Deliverable: Live campaigns + dashboard access + handover doc.
Post idea: Short clip of ad creative + caption “Why we split-test 3 hooks”.
Optimise (Ongoing)
Improve: tracking, message iteration, budget reallocation.
Deliverable: Monthly growth report + next-month roadmap.
Post idea: “Before/After” chart of conversion rate (mock numbers) with one-sentence insight.
Key Takeaways:
Our frameworks combine psychology, marketing, AI, and automation. We focus on practical, ethical, and results-driven solutions. Every campaign, project, and system is designed to work together, not in silos. Our examples show how we approach challenges and deliver predictable, meaningful growth.